EUROPEAN CLIMATE AND ENERGY MODELLING FORUM
Together for net zero.
Creating one focal point for many angles of climate research.
Brand identity
Storytelling
Typography
Website design
Project
The European Climate and Energy Modelling Forum (ECEMF) has been set up by universities across the EU to create a common place for energy and climate researchers and policy makers to come together, share research and tackle the key challenge of our time – achieving climate neutrality. They approached us to create a memorable identity.
Different routes, a common goal.
Insight
Everyone agrees on the need to reach net zero carbon by 2050. But there are many different views on the best path to get there. This is the problem the ECEMF helps to resolve. Our identity reflects this by bringing together many typographic zeroes and overlaying them in one circular form.
Design
The resulting symbol is intentionally mixed-up and unresolved, because so are all our actions. But it has energy, movement and a sense of unity. Colours go beyond typical ‘eco’ greens into an electric spectrum. And the mark can be used in messaging too.
Best Visual Identity (Education)
Silver
Awards
Transform Awards 2022
“I can’t wait to unveil our new look to the world...”
Will Usher, Assistant Professor and project lead, ECEMF
